testThe strategy behind the campaign is to empower people to take control of their heart health by providing them with high-quality, evidence-based information and resources. By creating a trusted source of health information, the British Heart Foundation aims to educate and inspire people to make positive lifestyle changes and reduce their risk of heart disease.
In addition to the magazine and online content, the campaign is supported by a range of marketing materials, including social media graphics, email newsletters, and direct mail. These materials help to promote the campaign and encourage people to sign up for the magazine and access the online content.